Do you have a very strong stomach? Well, The Cryptic Gallery hosts Bompas & Parr's most disgusting exhibition. Bompas & Parr bring the most unpleasant installation to life - Vomit Vault of London – with innovative elegance and a flamboyant approach.
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To coincide with the release of their companion publication, Salute to Puke, the studio presented a week-long public show at The Crypt Gallery London from April 8 to 12. Visitors are immersed in a horrific underground realm of gluttony, vivid artworks, and pungent odors, with sick bags supplied upon arrival.
Bompas & Parr is a multi-sensory experience design firm located in London that operates worldwide. Commercial brands, cultural institutions, individual clients, and governments all partner with the studio to create emotionally captivating experiences for a wide range of consumers. Sam Bompas and Harry Parr rose to popularity because of their skill in jelly-making. The company quickly expanded into a full-fledged creative firm that offers food and drink design, brand consulting, and immersive experiences across a wide range of sectors.
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Bompas & Parr activations have a bold ambition, distinct aesthetic style, and interpretive vigour unrivaled among creative agencies. Their backgrounds in marketing and architecture play a key role in the positioning and nature of the studio's output. With a diverse spread of talents among the 20-strong team, Bompas & Parr activations boast a bold ambition, distinct aesthetic style, and interpretive vigour that is unrivaled among creative agencies. The studio focuses on experimenting with, developing, and producing projects and experiences, as well as providing strategy, analysis, and guidance to businesses looking to boost customer engagement through experience design.
Bompas & Parr collaborates with companies including Coca-Cola, Johnnie Walker, Mercedes-Benz, Vodafone, LVMH, and cultural organizations like The Barbican, San Francisco Museum of Modern Art, and Moscow's Garage Museum of Contemporary Art.
Alcoholic Architecture, an inhabited cloud of gin and tonic; the world's first Multi-Sensory Fireworks show for London on New Year's Eve 2013; and the Taste Experience for the Guinness Storehouse in Dublin are among the iconic projects of Bompas & Parr. Additionally, Bompas & Parr are also the founders of the British Museum of Food, the world's first cultural institution dedicated solely to food and drink, and the authors of six books about humanity's relationship with food.
Bompas & Parr always put on strange and fascinating exhibitions, but this one is the most disturbing yet. Vomit Vault of London, held at the Crypt Gallery, is an exhibition that is both fascinating and disgusting, and you must have a very strong stomach to attend.
It is an exhibition where, after being given sick bags at the door, the visitors are free to browse vomit photographs on display, with visitors being able to take a walk through the city's vomit-strewn streets.
They also had displayed the bottled four different nasty smells: vomit, bin juice, urine, and sweaty feet. The visitors can smell what's inside, and it's just as described on the label.
The majority of individuals couldn't smell all of them, and those who could were quite bothered by it. They said the only person who could smell them all without being disturbed was a nurse, which fairly makes sense.
I was bold and sniffed all four of them; they were all horrible. My least favorite was the bin juice, followed by puke, pee, and sweaty feet, with the sweaty feet being the most tolerable. They also showed recordings of individuals vomiting from movies and television shows.
To conclude, Why is it, one would wonder? However, for Bompas and Parr, vomit on the streets is a sign of excess, binge drinking, and hedonism. Spit is now becoming a symbol of the return to normalcy, a symptom of economic and social recovery, as London reopens after the lockdown. Well, someone has put a lot of thought into their vomit.
